Target Audience Research

Horror films primarily appeal to teenagers and men. As our horror film features teenagers, they will be our target audience.

This means we need to think carefully about certification as we do no want to alienate our audience

• A 12 certificate would increase our potential audience in cinemas, however will decrease its potentcy to scare older audiences
• A 15 certificate seems ideal as similar films in the genre (e.g. paranormal activity) have gone for the same rating as it keeps it scary without alienating their target audience
• An 18 certificate would allow for maximum horror, however may cut out a big proportion of the teenage audience, who are proved to be the most frequent cinema goers and so a big section of cinema profits may be cut out