7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Looking at my preliminary task evaluation and film, there are many improvements I have made from it to my final piece. The preliminary task also taught me many skills that I found very useful during this final part of the coursework project.

Improvements made since the preliminary task:

• 
  
  Here is an example of taking the criticisms of the prelim and improving them in the main task. We focused on improving the framing
• 
  
  Above, in the prelim there is blank space above the character which becomes tightly framed at an interesting angle in the final film.
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  In the prelim, the characters expressions can not be seen and so the conversation and plot become confusing.

• 
  
  In the main task we focused on maintaining sight of the characters face and expressions, and if not her/his face at least showed what they were looking at (e.g. the plug as seen below)

Useful skills learnt during/as a result of the prelimary task:

(preliminary task evaluation - http://latymermediaclaire09.blogspot.com/search/label/prelim%20evaluation)

• Took the reflections on the preliminary task to spend a long time as a group on the storyboard to ensure that we were all working towards the same goal, making the filming/editing process more efficient
• I learnt from the prelim that I do not make a good actor, and felt comfortable and highly productive working behind the camera as a director/sound technician/camera operator/director's assistan
• We prepared our actors/location in order to avoid any clutter/confusion

• We spent more time in this project getting to know one another in the group to maximise the group dynamics. This meant that if individuals had a problem, it could be voiced and dealt with, unlike in the prelim task. We also all supported each other, motivating the group to keep going towards the end of a long filming/editing session
• We aimed to display all of the valuable continuity editing techniques learnt, and in particular match on action between the shots as the character moved around
• We were more aware of listening into the headphones and using the microphone to record all the necessary sounds and removing unwanted background noise

6. What have you learnt about technologies from the process of constructing this project?

With the exceptions of when members of the group were acting, we made sure to equally split the amount of time spent using/learning about both the hardware and software during the project. Personally, I particularly learnt about the different camera movements and techniques and options avaliable on the editing software.

Hardware used in our coursework project:

• Canon HV30 camcorder (to film, frame and create focus)

• 
  
  Canon DM50 shot-gun microphone (to get crisp sound recording, for example picking up and putting down the mug)

• Jessops 327 tripod (to get steady shots. Personally used it for the handheld sequences to gain 3-points of support to maximise stability and the panning shots to create a smooth effect)

•  Sennheiser HD201 headphones (so the sound technician could check for unwanted feedback/noise etc.)

•  Sony Mini-DV tapes (to record our footage)
• C6 Pag lights (to enhance the light and create interesting shadows in the basement)

•  Slik 6050 dolly (to create a smooth track, for example when following victim in basement)

• Canon BP 2-L24H and 2L13 batteries
• CanoScan 8800F Scanner (to scan paperwork)

Software used in our coursework project:

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  Adobe Flash (the fallen tree animation)
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  Photoshop (test out the titles font
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  After Effects (to animate the titles)
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  Adobe Premiere CS3 (to edit our film)

Me and Jacob at the editing suite, working on the 'through the floor' shot

Me and Jacob preparing for the corridor shots. I am the camera technician, and am checking the framing with the director of the shot, Jacob.

To edit our film, we all used Adobe Premiere Pro. Below shows our work in action and the various parts of the programme we found particularly useful to create our film.

(click to enlarge)

1. 
   
   We used the clapper board in order to easily identify the shot and take to insert efficiently into our sequence
2. 
   
   We used bins and labels in order to organise all the files used in our project (titles, sound fx and music, film clips etc.)
3. 
   
   We used the 'constant power' tool between two shots next to one another that were intended to show a smooth cut. The sound enhancement made the sound smooth between the shots, improving the continuity editing technique we used
4. 
   
   When editing the sequence individually, we used a seperate timeline in order to show the rest of the group the changes to approve before changing them in the acutal opening sequence. This allowed for maximum time efficiency and time alone for each person to experiment with the editing suite
5. 
   
   We used buttons on each individual clip in order to raise/lower the sound level or opacity in order to gain the right visual and audio balance between each track
6. 
   
   We used a the editing technique of 'zig-zag' editing so you can clearly identify when one shot becomes another, making it easier to edit
7. 
   
   We overlapped two music tracks to increase the richness and therefore the tension in the soundtrack to build the sequences tension and drama
8. 
   
   The sound level was important to keep an eye on to ensure it stayed in the green area as if it went red the sound feedback was too loud, and if it was yellow it wsa inaudible
9. 
   
   The seperate screen was used to preview the final sequence in order to see what the chnages made would look like when finished

Using our camera, we experimented with the manual focus to see what effect it created. In this shot, we liked the effect as the move into focus connotes the characters realisation and also gives the sequence a cinematic look to it.

We shot each shot from a variety of different angles and with the basement shots experiemented with different placements of the pag lights. Here is an example:

Above, we lit  the shot from behind. We thought the halo effect looked good to enhance the connotations of the victim, but at this crucial point we decided that her facial expressions really needed to be emphasised, so we chose the shot lit from in front (see below)

5. How did you attract/address your audience?

We attracted and addressed our audience both through features of the film/genre/sound effects etc. as well as choices about the films institutional identity, marketing techniques and rating.

• (0:00 - 0:14) is the reactions to the animation. From the audience feedback, we found the animation appealed for making the film more proffessional
• (0:15 - 0:23) the movement through the floor got particularly good reactions for its originality and fact it placed the villain directly underneath the victim
• 
  
  (0:24 - 0:27) shows the reaction to the surprise ending, appealing to the audiences enjoyment of fear and suprise (see below)
• (0:28 - 1:15) show the reactions of one group to the final basement section of our film. This shows the appeal of the revelation of the enigmatic features shown earlier, and the enjoyment of the tension and suspense created

Rating:

We chose to have a 15 rating as this appeals to the target audience (15>) as it is scary and controversial enough without alienating a significant portion of the teenagers we are attempting to reach

Sound Effects:

A key audience appeal within the opening sequence is the sound effects we used.

• We chose to enhance the scenes with the monster with the heavy breathing, creating a dramatic tension effect
• The score (gloomy room, northern spectre and remote location) was subtle and fairly so as not to distract the audience from the action, but was enough to create a sense of unease and mystery. We overlapped some of the sound tracks to distort and enhance the music to increase the tension and the vital moments
• We initially added a scream after the attack but then decided that without, the end was far more potent as it created enigma and mystery, as well as being more suitable as just an opening to the rest of the film. This tapped into the audiences desire of fear and suspense

Audience Response:
(results from questionnaire http://latymermediaclairejoewandajacob.blogspot.com/2010/03/audience-feedback.html)

Appealing parts of the sequence for the audience were

• The ending attack
• The basement
• The villain (we designed the villain to appeal as he had many conventional aspects taken from our research into the genre, but the new aspect of the disability gave the film something unique)

4. Who would be the audience for your product?

Our original intended audience remains much the same, but due to changes in the film some changes have been made:

Feature of Audience	Original	Change
Core audience	Indie/alternative young people/teenagers	Indie/alternative young people/teenagers
Secondary audience	N/A	Masculine, film fanatics
Preferred genres	Horror	Horror, psychological thriller
Other media use	Our film would appeal to those who enjoyed... ...the films - Blair Witch Project (Myrick and Sanchez, 1999), Paranormal Activity (Peli, 2007) (gritty, low budget horrors) ... the television - Spooks (Wolstencroft, 2002)	Our film would appeal to those who enjoyed... ...the films - as well as horrors, psychological thrillers such as Se7en (Fincher, 1995) and Donnie Darko (Kelly, 2001) ... the television - Spooks (Wolstencroft, 2002) ... the magazine Empire
Other	Focusing on the British cinema niche	Aiming for a similar, widespread/global audience spread via the internet as Paranormal Acitivity (Peli, 2007) has recently demonstrated

3. What kind of media institution might distribute your media product? Why?

We designed our production/distributing companies institutional identity by reflecting upon our  target audience, genre and film style and based our companies around real-life film industry companies with similar institutional identities. Below is a summary of our brainstorming session about each company.

Black Cat Productions logo:

The sketchy, spindly writing connotes the eerie, mystery of the villain and style of our film while the stark contrast of white on black makes the title stand out to the viewer

Fallen Tree Studios Animation:

This animation was done in the style of the animations done for real distributing companies, explaining the name (such as Universal and 20th century Fox)

2. How does your media product represent particular social groups?

The film VICTIM represents three social groups: Gender, Age and Class. The film VILLAIN represents one social group: Disability (both physical and mental)

We represented these social groups due to the research we did earlier on about film victims.

Gender:
The female representation challenges conventions through the masculine qualities to her character.

Age:
Similar representation of age as the teenagers shown in the horror films such as Friday the 13th (Nispel, 2009) and The Blair Witch Project (Myrick and Sanchez, 1999)

Dress code of the t-shirt, shirt, jeans and trainers all connote her age as well as her casual poture and facial expressions

Class:
The girl is a represented of the middle classes via...

We chose the mental disability from the research we did earlier on about film villains, and saw an USP in making him physically disabled, as the majority of cases the disabled person is a victim, for example in Rear Window (Hitchcock, 1954) and Misery (Reiner, 1990)

Disability:
In this representation we use the conventional horror genre signifier of mental disability and developed and challenged it by adding the physical disability aspect.

He also represents mental disbility, a common signifier of the psychological horror. We showed this through his appearence and unexplained actions. The appearence was inspired by iconic film villains.

•  The greased hair and smart jacket from The Dark Knight's Joker (Nolan, 2008)

• Leather gloves from Freddie Kruger (Craven, 1984)

• Heavy breathing and ECU shot to connote his distorted, twisted personality 

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

We chose the horror genre and the sub-genre of psychological thriller, and aimed to display this through every part of the film, both by using and challenging the genre's conventions.

The work we did on Levi Strauss's narrative theory of binary opposites was very influential in incorporating many of the signifiers and iconography of the psychological horror/thriller genre.

• Good vs. Evil
• Hero vs. Villain
• Light vs. Dark
• Female vs. Male
• Cleanliness vs. Dirty
• Quiet vs. Loud
• Stable vs. Unstable
• Vunerable vs. Powerful
• Ability vs. Disability

We combined all these aspects by partially using the conventional narrative pattern of Todorov to introduce our style, characters, themes and location but using the genre signifier of suprise by adding a twist at the end.
 

Our opening sequence fills the functions of introducing the...

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  Style (gritty realism) by presenting many key genre and style signifiers and iconography and using realistic lighting/background sounds.
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  Location (house in the suburbs) and the characters placement to one another (through shots like the 'through the floor shot' early on)
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  Villain (enigma code used with ECU on face, shadowy lighting, mysterious/unexplained actions and objects)
• 
  
  Genre (psychological horror) via the signifiers of the attack, tension building music, scratched/spiky/spindly titles and shadowy/contrasting lighting)

EVALUATION

Here is an introduction to my project, the opening sequence and the process that the evaluation is based upon.

Feature of Project	Summary
Storyline of Opening Sequence	Teenage girl is moving into her new house. She brings in a box, puts the kettle on and goes into the garden to put the flowers outside. The monster, a young male who is physically disabled, stalks her and leads her into his basement where she is cornered and attacked
Storyline of Film	The rest of the film expalins the back story of the villain, intercut with the back story of the next woman to move in. She is no victim, and seeks to drive him out of her house and expose his criminal activity
Genre	Horror, sub-genre indie horror, themed with stalking, obsession and voyeurism
Target Audience	Indie/alternative young adults and teenagers that enjoy being challenged and discussing controversial topics
Production	'Black Cat Productions' is a company that specialise in creating low budget, gritty British thrillers that challenge and develop conventions. They have a similar industry identity as DNA and Qwerty
Distribution	'Fallen Tree Studios' is an independant distributor that seek to target young adults/teenagers. They have a similar industry indentity as Icon and Pathe
Cast	Victim - Wanda Dunham Villain - Joseph Lane
Film Crew	Wanda Dunham Claire Buswell Joseph Lane Jacob Vydelingum
Location	Suburban house (corridor, kitchen, garden and basement)

DEADLINE

Today was our final production deadline and we have had our opening sequence snagged and signed off.

Re-Shoot Report

Results from the re-shoot:

• All shots went well and have fitted into our sequence, so we now have all the footage we need
• As we tried a few different styles of lighting and camera angle, we are now deciding which version to use in our final opening sequence

Main Shoot Editing Report

• The vast majority of the shots worked well and the general sequence looks good as far as plot and continuity is concerned
• We have drawn up a re-shoot list and have decided as its only 5 shots to shoot, we only need one 4 hour slot
• We have now started to think more about sound effects and music that we need for the final sequence

Main Shoot Report

Results from the main shoot:

• It went very well as we got all our shots finished and how we intended them
• The new location (more cleared with added boxes) worked well and it now looks like she is moving in
• We shot every scene all the way through from multiple angles to ensure we can have perfect continuity and a number of cutaways

We are now starting to put the sequence together, and will discover if there are any shots needed for the re-shoot session next weekend

Titles Research

I used this opening sequence to see what roles they have on an opening sequence of a similar genre and how they word the titles.

We were also inspired by these fonts, and liked the way they branded the film but will still subtle, a look we also aim to achieve.

Titles shown:

• Title
• Actor x8
• Casting x2
• Costume designer
• Associate producer
• Visual effects supervisor
• Music by
• Music supervisor
• Co-producer
• Edited by
• Production designer
• Director of photography
• Executive producers x3
• Produced by x2
• Written by
• Directed by

Editing Report

Results from creating our rough cut from the footage filmed at the practise shoot:

• There are severe continuity errors (e.g. the villain and victims paths repeatly collide)
• The lighting at several points in the basment is too dark
• The kitchen is not cleared away enough for her moving in

Resolutions:

• We have gone through each shot from our previous shot list, making notes of things to change for the main shoot this weekend, including lighting and camera framing
• We have changed the storyline to include her leaving int the garden in order for the plot to make sense
• We have plans to clear the kitchen more thoroughly, and place more cardboard boxes around to ensure it is obvious she is just moving in

Practise Shoot (2) Report

Results of yesterdays practise shoot:

• In the 8 hours of filming, we managed to get every shot done successfully
• The location and actors definately work
• We enjoyed working together and made a good team

Things to think about:

• The lighting became a problem, and may have to be reconsidered for the actual shoot
• After making the rough cut, the final changes can be discussed for the actual shoot