We designed our production/distributing companies institutional identity by reflecting upon our target audience, genre and film style and based our companies around real-life film industry companies with similar institutional identities. Below is a summary of our brainstorming session about each company.
Black Cat Productions logo:
The sketchy, spindly writing connotes the eerie, mystery of the villain and style of our film while the stark contrast of white on black makes the title stand out to the viewer
Fallen Tree Studios Animation:
This animation was done in the style of the animations done for real distributing companies, explaining the name (such as Universal and 20th century Fox)
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